kabaddi: Snapchat introduces new Kabaddi AR lens – Times of India

NEW DELHI: Photo-messaging app Snapchat is all set to give a virtual Kabaddi experience to its users. The app has partnered with Pro Kabaddi League (PKL) season 8, which is kicking off on December 22.
Snapchat has partnered with Star Sports in order to give virtual experience of the game to its users with the help of its Kabaddi AR lens. The lens allows users to take part in virtual Raid by simply selecting the lens and saying “Le Panga”. The user will appear as a raider in the middle of an opponent’s court, surrounded by seven players and can begin play by physically tilting their head.
The defenders will emerge from both sides before retreating back to their original positions after a while, calling for the Raider to tag them. To score a point, the user must swiftly turn their head in the correct direction. The AR lens has been created to give users a sense of being at a real stadium and features realistic SFX like “crowd cheering” or “kabaddi kabaddi” in the background.
Talking about the lens, the company said, “We wanted to leverage our AR tech capabilities and collaborate with Star Sports to create a fun way for Kabaddi fans to not only join in and extend support to their favourite PKL teams, but to also virtually experience the game of Kabaddi. Snapchatters will be able to unlock the lens from PKL 2021’s inauguration day by simply opening Snapchat and clicking on the lens carousel.”
Recently, Snapchat introduced a new standalone video editing app called Story Studio. Designed for creators the editing app claims to make the vertical video-making process more engaging.
With this new app, Snapchat users can add effects like text, trending audio and AR lenses. The video created using the app can be directly uploaded to Spotlight which is a TikTok-styled video section. The videos can be downloaded and shared on other platforms.