Krafton unveils ‘Ana’, A Hyper-Realistic Metahuman Influencer: What’s Her Purpose? | Digit

Krafton, the company behind PUBG and BGMI has introduced its AI-based digital human influencer called  Ana. She has been made with Unreal Engine and is aimed at being the face of Krafton’s Web 3 and Metaverse activities. Speaking of face, from the promo images, she appears to have a hyper-realistic look and apparently can talk, sing, and move like a human, thanks to rigging, deep learning, and hyperrealism. 

So…what can Ana actually do?

Purpose of Ana: Use Cases

While announcing Ana, Krafton has shared that “ANA is designed to engage a global audience and help establish KRAFTON’s Web 3.0 ecosystem”. So, that reveals her role as an influencer in the present times and the part she would play in the company’s future goals related to next-gen internet and associated businesses.

The company tells that it has been working internally along with Epic Games’ Unreal Engine to create Ana. It highlights the attention to detail made in her “baby hairs”, “fluff on her skin”, “movement of the pupil, fine facial muscles and wrinkles”, and “the natural joint movement across the entire body”.

Additionally, thanks to advanced voice synthesis, she is said to be capable of singing.

“ANA is a hyper-realistic virtual human created by KRAFTON’s unparalleled technology. We expect her to attract the interest and popularity of Gen Z around the world. ANA will release an original music track and expand her scope of activity as an influencer into various areas across entertainment and esports,” said Josh Seokjin Shin, Head of the Creative Center of Krafton.

This isn’t the first time we are seeing something like her. Remember Samsung’s Sam? Let’s see whether Krafton’s virtual human avatar is more than meets the eye.

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