La Liga: New logo and brand identity for El Clasico

The
El
Clasico’s
new
logo
draws
its
inspiration
from
the
shared
emotion
that
exists
between
footballers
and
fans
the
world
over.

It
is
an
inclusive
brand
that
does
not
set
a
distance
between
the
stars
and
their
supporters,
but
rather
brings
them
closer
together
and
helps
fans
feel
that
they
are
very
much
an
integral
part
of
the
game.

Barcelona
will
host
the
2021-22
La
Liga
season’s
first
El
Clasico
at
the
famed
Camp
Nou
Stadium
on
October
24
(Week
10).

The
reverse
fixture
will
be
held
at
Real
Madrid’s
home
ground
of
Santaigo
Bernabeu
on
March
20,
2022
(Week
29).

LA
LIGA
FIXTURES
|

RESULTS
|

POINTS
TABLE

Custom
typography
has
been
used
to
create
this
new
identity,
with
an
energetic
style,
sharp
angles
and
verticality
to
express
movement,
dynamism,
and
its
digital
essence.

The
symbol
that
separates
Real
Madrid
and
Barcelona
will
replace
the
usual
“vs”
and
will
be
the
icon
that
best
represents
El
Clasico.
It
represents
rivalry,
strength,
and
confrontation,
evoking
the
competitive
spirit
of
both
teams.

“The
branding
project’s
aim
is
to
reflect
the
DNA
of
what
this
legendary
encounter
symbolises:
rivalry,
strength,
passion,
technology,
innovation,
dynamism,
entertainment
and
globality,”
a
La
Liga
statement
said.

“Always
at
the
cutting
edge
of
innovation
and
entertainment,
this
new
image
will
be
yet
another
asset
in
La
Liga’s
bid
to
enhance
the
brand
value
of
its
competition
and
its
clubs,
which
can
be
featured
at
all
international
events
and
activations
held
around
this
match
as
part
of
La
Liga’s
internationalisation
strategy.

Real
Madrid
returns
to
Santiago
Bernabeu
with
a
win

“This
initiative
shows
La
Liga
to
be
looking
to
the
future
once
again,
working
more
closely
with
clubs
to
promote
the
competition
and
its
most
iconic
matches,
including
not
only
El
Clasico
but
also
El
Gran
Derbi,
El
Derbi
de
Madrid,
El
Derbi
Vasco,
among
others,”
the
La
Liga
statement
added.

Watched
in
every
corner
of
the
planet,
El
Clasico
is
La
Liga’s
blockbuster
par
excellence
that
puts
life
on
hold;
it
is
the
most
watched
club
match
globally.
An
encounter
that
everybody
watches,
that
brings
everybody
together,
whether
they
like
football
or
not,
and
a
cultural
touch
point
that
transcends
borders.

With
the
aim
of
giving
one
of
the
most
iconic
and
popular
sporting
showdowns
on
the
planet
that
pits
Barcelona
against
Real
Madrid
against
each
other
each
season,
the
new
logo
give
it
a
unique
and
highly
recognisable
visual
identity.

La
Liga
is
preparing
a
major
launch
of
this
new
visual
identity
to
coincide
with
the
first
El
Clasico
of
the
season
at
Camp
Nou.

It
will
be
implemented
across
all
media
outlets
and
actions
that
La
Liga
rolls
out,
both
nationally
and
internationally,
through
promotions,
digital
and
media
campaigns,
international
media
activations,
press
conferences,
and
international
events.

Just
last
week,
La
Liga
had
won
the
International
Creativity
Award
at
this
year’s
Sports
Industry
Awards
for
its
unique
El
Clasico
campaign,
highlighting
its
diverse
and
highly
adaptable
events
in
across
the
world
during
the
COVID-19
pandemic.
The
award
was
also
a
reflection
of
La
Liga’s
wider
work
in
promoting
El
Clasico
in
recent
years.