In June of 2021, Mosseri wrote a massive post explaining how Instagram’s “algorithm” works to determine what posts it should show you. At the time, Mosseri said that Instagram had removed chronological ordering from the feed due to a drop in how much content users were actually seeing. “[As] more people joined and more was shared, it became impossible for most people to see everything, let alone all the posts they cared about,” Mosseri explained.
He then claimed that people were missing 70% of the posts that were included in their feed. He also noted that almost half of posts from the user’s close connections were being missed too. That’s why Instagram moved to the new formula that ranks posts based on what the user cares about the most.
Despite the good intentions behind it, though, users have been looking for chronological order to return to the photo-sharing app for quite some time. Many have even moved away from the app because of the changes that Instagram made to the feed. Even though it isn’t the default home feed, seeing the return of chronological ordering as an option should be a nice boon for many users who felt that the new algorithm wasn’t showing them what they wanted.
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