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Alex Ratcliffe joins award-winning company behind innovations such as Branded Megaways as it looks to take game development to the next level

1X2 Network, the innovative company behind some of the most popular online casino games in the market, has added serious firepower to its senior management team with the addition of former Entain Head of Slots, Alex Ratcliffe.

Alex joins 1X2 Network as Chief Product Officer and will take charge of the product, marketing and operations teams across the company’s 1X2gaming and Iron Dog Studio subsidiaries where he will work to meet two main objectives.

The first is to bring data into the decision-making process, taking an analytical approach to make informed choices and drive growth. The second is to employ best practices in the product development pipeline in order to improve the cadence and quality of releases from both studios.

To do this, Alex will leverage the experience gained during his two-and-a-half-year tenure as Head of Slots at operator powerhouse Entain where he was responsible for the group’s slot product and delivering the latest and best content across the its brands globally.

Prior to Entain, Alex held a number of B2B and B2C product roles in the industry which saw him develop product and game innovations and drive growth into regulated markets such as the USA.

Kevin Reid , CEO at 1X2 Network, said: “Alex is an incredibly talented, highly skilled product specialist and to be able to bring someone of his calibre into 1X2 Network is a key moment for the business as we look to embark on the next phase of our success journey.

“Alex will help us leverage the power of data to make informed decisions about game development and to improve the overall quality of our slots and table games, as well as the time it takes to bring game to market.

“I’d like to take this opportunity to officially welcome Alex to 1X2 Network and look forward to working closely with him in his role as Chief Product Officer.”

Alex Ratcliffe, Chief Product Officer at 1X2 Network, added: “Kevin (CEO), Neerja (CTO) and I have a shared vision for how we can make 1X2 Network a tier-one provider of online casino content.

“The opportunity to help drive its studios forwards and to deliver great experiences to players was one that I could not turn down and I look forward to hitting the ground running with the various teams that I will be working with across the business.”

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