Social media giant Meta has appointed Vikas Purohit as the company’s director of the global business group in India. Purohit will lead the strategy of working with Meta’s advertisers and agency partners. The company even shared a statement to confirm the new appointment. As per the statement, Purohit will strive to drive Meta’s revenue growth across key channels in India by deepening relationships with the country’s leading brands and advertising agencies.
He will also have to work towards accelerating the adoption of digital tools by the largest advertisers and agencies. According to a report by ETtech, Meta’s key business verticals, agency teams, and business solutions teams will report to Purohit, while he will report to Arun Srinivas, director and head of ads business for Meta in India.
Vikas Purohit: Career overview
Purohit has more than 20 years of experience in senior business, sales and marketing roles at multiple companies. These organisations include — Tata Cliq, Amazon, Reliance Brands Limited, Tommy Hilfiger and Aditya Birla Group. Purohit started his career at the Aditya Birla group before joining Tommy Hilfiger and later headed retail at Reliance Brands Limited.
He also played a crucial role in leading and building Amazon Fashion during his Amazon days. Purohit’s latest stint was at Tata Cliq. At Tata Cliq, Purohit joined as the chief operating officer before moving on to become the chief executive officer. In ) October 2022, he resigned as the CEO of Tata Cliq.
He will also have to work towards accelerating the adoption of digital tools by the largest advertisers and agencies. According to a report by ETtech, Meta’s key business verticals, agency teams, and business solutions teams will report to Purohit, while he will report to Arun Srinivas, director and head of ads business for Meta in India.
Vikas Purohit: Career overview
Purohit has more than 20 years of experience in senior business, sales and marketing roles at multiple companies. These organisations include — Tata Cliq, Amazon, Reliance Brands Limited, Tommy Hilfiger and Aditya Birla Group. Purohit started his career at the Aditya Birla group before joining Tommy Hilfiger and later headed retail at Reliance Brands Limited.
He also played a crucial role in leading and building Amazon Fashion during his Amazon days. Purohit’s latest stint was at Tata Cliq. At Tata Cliq, Purohit joined as the chief operating officer before moving on to become the chief executive officer. In ) October 2022, he resigned as the CEO of Tata Cliq.
Meta India’s director and head of ads business, Arun Srinivas mentioned that the company is “committed to enabling economic opportunities for businesses”. Srinivas also explained that this “charter” is very important as the company navigates global economic headwinds.
He claimed that India’s largest businesses and agencies are not only building innovative business models but are also playing an important role in the country’s expanding digital economy. Srinivas has also welcomed Purohit in his statement.
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