Threads aims to offer a replacement for Twitter, but at the same time, it also wants to leverage the billions of users that it already has on Instagram so that it’s easier to find and connect with your online acquaintances. When you first launch the app, it will log in directly via your Instagram account. That also means you also get to keep the same username on Threads as you have on Instagram.
To make the account discovery process easier, the Threads app will show a list of all the accounts you follow on Instagram, with a corresponding follow button for each one. It looks like the blue verified badges will carry over from Instagram and appear on the linked Threads account, as well.
As far as UI goes, you get interaction controls such as like, repost, comment, and share. Unlike Twitter, there is no bookmarking button visible. It’s somewhat odd, as Instagram offers a dedicated Save button below each post on the mobile app, but Threads doesn’t offer a similar option.
Minor UI differences aside, the whole approach shamelessly apes the fundamental social media formula that Twitter is currently struggling to maintain. Of course, users will also be able to spice up their Threads commentary with media, but that’s not really a fresh idea by comparison.
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