We started hearing rumors about a Meta product called Threads years ago, but only really got a good idea of what to expect in recent months. Official screenshots for the Threads app leaked in early June, and the Android listing for the app went live only days ago followed soon after by the iOS app listing. A number of people were able to download the Android app via an apk in the wild before its launch, but any attempts to sign into the service were blocked, as users were given an alert that said their accounts didn’t have the required permission to access Threads.
With the app now officially live in multiple markets, former Twitter users who abandoned ship under Elon Musk’s leadership — as well as those who are simply waiting for the next best thing to arrive – have a new option that comes with one huge benefit: it’s familiar. Unlike Mastodon, which remains confusing for many people, and platforms like Bluesky that are still limited, Threads is widely available and is tied to Instagram, a social media app likely already installed on your phone. As well, with Meta behind the product, the prospects for its longevity are good — unlike some competing platforms from startups that may struggle to get the financial backing they need for a successful product.
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