The first AI-powered shopping tool from Microsoft is called “Buying Guide.” This tool utilizes AI to generate customized guides for shoppers. To access this feature, users simply enter a query into the search textbox. If the query has a shopping-related aspect, an option labeled “view buying guide” appears at the top of the search results. Clicking on the buying guide opens a separate page displaying detailed product specifications, comparisons, and pricing information for comparable products.
Experience the thrill of smart browsing and saving with Microsoft Shopping’s innovative features in Bing and @MicrosoftEdge. https://t.co/sz2k5loEAs pic.twitter.com/maAA7SHPLR
— Bing (@bing) June 29, 2023
It is worth noting that the AI-powered buying guide feature can also be accessed within the Edge sidebar and Bing Chat. Additionally, buying guides are only available in the United States, but a broader rollout is expected.
In addition to Buying Guides, Bing has introduced a new feature that provides users with summarized reviews and insights. The primary objective of this tool is to assist users in narrowing down their product choices and making the best purchase decisions. Unlike buying guides, which are currently exclusive to the United States, summarized reviews and insights are available to Bing AI users worldwide.
Microsoft has also developed a new AI-based price comparison tool named “Price Match.” This tool is designed to help users find their preferred products at the most competitive prices. Additionally, it offers features such as price history, discount coupons, cashback offers, and package tracking. While these features are currently available in select markets, they are exclusive to the Edge browser.
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