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Pinnacle Solution, the B2B arm of sportsbook pioneer Pinnacle, has announced the appointment of Rohini Sardana to the role of Business Development Director.

Joining the Pinnacle group in time for ICE 2022, Sardana has brought a wealth of industry expertise and business development acumen to the team, with her recent experience of developing and driving partnerships for innovative esports products a particular asset.

With almost two decades of industry experience across lottery, casino, and esports verticals, at the likes of Inspired Gaming and more recently SIS, where she held the role of Head of Product Propositions, Sardana is well-suited to spearhead Pinnacle Solution’s ambitious product and commercial drive in the coming years.

Sardana is responsible for driving growth by upscaling existing partnerships and the delivery of the company’s iFrame Solution and Risk Management API, as well as its upcoming next-gen esports offering EsportsEvolved, to global partners, with all products supported by the recent approval for an MGA licence.

Paris Smith, CEO at Pinnacle, commented on the appointment: “Rohini’s combination of expertise across product development and partnership building is one-of-a-kind. We’re excited to leverage her knowledge as we look to scale up operations to new markets, on the back of our recent MGA approval.

“Having seen the products she’s launched across multi-national brands and listened to her speak at various events in recent years, I was immediately sold on her eye for a gap in the market, and in particular her esports knowledge. To be able to bring this knowledge in-house is a major coup for Pinnacle Solution, as well as our current and future partners who will benefit from her work.”

Rohini Sardana, Business Development Director at Pinnacle Solution, said: “In just a few weeks with the team, it’s already clear that Pinnacle Solution has the risk management and revenue-driving tools that so many sportsbook brands could benefit from in a such competitive marketplace.

“With an unrivalled heritage in sports betting and market-leading esports product and trading teams already in place, I’m excited and well-supported in taking our solutions to new markets and new partners around the world.”

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