1.
Big
leap
in
brand
value
The
Olympic
gold
has
ensured
that
Neeraj
will
be
a
trusted
brand
in
market
for
some
time
to
come,
and
the
business
houses
will
certainly
compete
with
each
other
to
make
him
their
face.
“As
of
now,
Neeraj’s
contracts
range
between
Rs
20-30
lakh.
But
after
winning
the
gold,
the
deals
will
see
a
hike
and
it
could
run
to
the
Rs
3
crore
region
as
his
popularity
is
on
an
all-time
high
now.
I
am
sure
a
lot
of
firms
will
be
eager
to
rope
in
Neeraj
as
their
ambassador.
You
will
see
the
rise
of
Brand
Neeraj,”
a
marketing
expert,
who
worked
closely
with
Neeraj’s
team,
told
MyKhel.
2.
Brands
Neeraj
currently
endorses
Currently,
Neeraj
is
marketing
ExxonMobile,
Gillette
and
Muscle
Blaze.
3.
Brands
that
might
rope
in
Neeraj
The
marketing
expert
told
foresees
some
big
brands
joining
the
board
soon
such
as
BYJU’s,
MRF,
Mahindra
and
a
few
others
that
could
make
him
a
frontline
sportsperson
in
the
commercial
marketing
activity
in
India.
Currently,
cricketers
like
Virat
Kohli,
MS
Dhoni,
Sachin
Tendulkar
are
the
top
targets
of
marketing
gurus
followed
by
others
like
KL
Rahul,
R
Ashwin,
PV
Sindhu
and
Viswanathan
Anand.
Now,
Neeraj
could
be
joining
that
rank
soon.
4.
Rewards
so
far
for
Neeraj
Rs
6
crore:
Haryana
government
has
announced
this
cash
award
for
the
home
boy
and
a
Class
1
government
job.
Rs
2
crore:
Punjab
Government
has
announced
this.
Premium
EdTech
platform
BYJUs,
who
are
the
jersey
sponsor
of
Indian
cricket
team,
too
has
announced
the
same
amount.
Rs
1
crore:
Manipur
Government,
Board
of
Control
for
Cricket
in
India
(BCCI)
and
the
IPL
team
Chennai
Super
Kings
(CSK).
Indigo
Airlines:
Unlimited
free
air
travel
for
a
period
of
1
year
for
Neeraj.
Mahindra:
The
company
Chairman
Anand
Mahindra
has
announced
that
he
will
give
Neeraj
the
upcoming
XUV
700
which
is
priced
approximately
at
Rs
20
lakh
(ex-showroom).
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