Neeraj Chopra’s social media valuation jumps to a total of Rs 428 crores following Tokyo gold medal

Securing
the
first-ever
Olympic
Gold
medal
for
India
in
a
track
and
field
event,
javelin
thrower
Neeraj
Chopra’s
sensational
on-field
performance
has
translated
seamlessly
into
a
digital
phenomenon,
making
the
23-year-old
athlete
hugely
popular
on
social
media.

Since
the
day
on
which
Chopra
won
the
Olympic
Gold,
his
stock
has
skyrocketed
on
social
and
digital
media.
According
to
a
report
by
research
consultancy
firm
YouGov
SPORT,
the
star
javelin
thrower
recorded
over
2.9
million
mentions
from
over
1.4
million
authors,
making
him
the
‘most
mentioned’ athlete
globally
on
Instagram
during
the
2020
Tokyo
Olympics.

These
numbers
also
represent
a
whopping
1401%
and
2055%
increase
in
his
mentions
from
separate
authors
online,
respectively.
As
a
result,
Neeraj
Chopra’s
reach
on
social
and
digital
media
has
reached
a
staggering
412
million,
spanning
several
geographies
over
the
world.
These
numbers
have
combined
to
take
the
athlete’s
social
media
valuation
to
a
total
of
₹428
crores.

The
athlete,
who
is
supported
and
managed
by
JSW
Sports,
has
created
inroads
into
mainstream
commercial
success
as
a
result
of
his
performances
on
the
field,
and
his
growing
popularity
off
of
it.
Divyanshu
Singh,
Head
of
Sales
and
Marketing,
JSW
Sports,
said,
“Neeraj
has
been
a
consistently
outstanding
performer
in
his
discipline
over
the
last
five
to
six
years,
resulting
in
his
phenomenal
success
at
the
Tokyo
Olympics.
He
has
now
become
a
recognisable
personality
for
the
Indian
masses
on
a
scale
that
was
hitherto
unseen.
This
in
turn
has
brought
about
a
growing
interest
from
brands
and
institutions
looking
at
a
long-term
sustainable
collaboration.”

According
to
the
report
by
YouGov
SPORT,
Chopra’s
total
interactions
on
social
media
since
bagging
the
Gold
medal
have
risen
to
12.79
million,
at
a
rate
of
86.3%.
A
key
factor
in
the
increased
engagement
on
the
athlete’s
profile
has
been
the
steady
increase
in
his
video
views,
which
is
recorded
at
4.05
million,
nearly
thrice
the
average
for
an
elite
Indian
athlete
on
social
media.

Chopra
is
also
presently
eclipsing
established
international
cricketers
like
KL
Rahul
and
Rishab
Pant
in
terms
of
total
interactions
and
overall
reach
on
social
media.
Naturally,
the
number
of
account
followers
for
Chopra
has
also
seen
a
swift
upswing,
with
his
Instagram
following
now
recorded
at
4.4
million,
representing
a
2297%
increase
in
his
followers.

The
fact
that
the
23-year-old
can
deliver
value
has
been
well
established
in
the
days
since
his
remarkable
success.
This
has
opened
a
new
opportunity
with
brands
that
can
innovate
with
strategies
built
around
the
young
sensation.