Netflix cracks down on password sharers in India: Will freeloaders pay up? Reactions are out | Digit

Netflix has started cracking down on password sharers in India among several other markets. Only people within the same household will be allowed to share a Netflix account. But there’s a catch.

The devices must be connected to the same WiFi network, at least once a month for Netflix to allow password sharing. 

The members can use features like Transfer Profile and Manage Access and Devices. Transfer Profile lets a member move his profile settings and content preferences to a new plan that they pay for. 

The person who pays can also get to check who all are signed into the account and remove those who he/she doesn’t want to be freeloading. 

Also Read: Netflix bullishly moving forward with its password-sharing crackdown measures in Q2 2023

But what do people, in general, think about this update? Let’s find out.

Public reactions to Netflix password sharing crackdown

People aren’t obviously pleased about this Netflix update on sharing. 

Netflix to not allow people to share passwords.

Big blow to entrepreneurship in India & failed relationships in which the only thing you shared was a Netflix password.

— Gabbar (@GabbbarSingh) July 20, 2023

#IWishICouldGiveAway My Netflix password but they’re cracking down on password sharing so I can’t.. pic.twitter.com/Wwn9cqCTsQ

— Hashtagger Kevin (@HashtaggerKevin) July 19, 2023

He was only seeing me for my Netflix password https://t.co/nMmrFm7TJD pic.twitter.com/qyvhrQDPmC

— ALWAYS LEARNING (@planetearthx2) July 14, 2023

let me change that netflix password

— (@snoonie_) July 19, 2023

Me thinking about my Spotify and YouTube accounts after Netflix showed success with password crackdown. pic.twitter.com/IwXOJ0PWTB

— Thomas Chua (@SteadyCompound) July 20, 2023

Also Read: Netflix releases Transfer Profile to help users set up their own membership

In its recent earning report for Q2 2023, the company announced that largely thanks to the password-sharing crackdown on select markets, it has gained 5.9 million subscribers globally. Its revenue is also apparently “higher” and has been “seeing healthy conversion of borrower households into full paying Netflix memberships”. So, with the expansion of password-sharing crackdown to other markets like India, it must be hopeful of raking in more paying customers and revenue. Although India is a very price-sensitive market and the conversions may not be as promising as it has been for Netflix in other markets, we think this could encourage or force some users to pay up.