Netflix May Have Ads by End of 2022 In Response to the Massive Subscriber Loss
Netflix might be exploring a new tier that is not only cheaper but will include ads before the end of 2022, according to a new report.
The New York Times reports the streaming giant’s executives reportedly told staff in an internal memo that it will introduce a cheaper, ad-supported streaming option with the tier releasing sometime in the last three months of 2022. Netflix previously hinted it was open to making an ad-supported tier last month.
The introduction of an ad-supported tier is nothing new for streaming services, as several of Netflix’s competitors, including Hulu and HBO Max, offer a cheaper, ad-supported subscription tier for those who do not mind seeing a few ads before streaming their favorite shows and movies.
Along with the possibility of adding a new ad-supported subscription plan this year, The New York Times also reports that the internal memo also mentions that the streaming giant will also begin cracking down on password sharing. Last March, Netflix announced that it began testing new features, notably an extra fee for account holders that share their passwords with people who live outside their household.
The news comes a few weeks after Netflix reported that it lost 200K subscribers last quarter. Following a decrease in subscribers, Netflix announced that it shuttered its editorial division TUDUM, laid-off employees apart of its original animation programming, and canceled several upcoming projects, including Bone and Megan Markle’s show, Pearl.
On top of that, Netflix’s own shareholders are suing the streaming giant over subscriber losses.
Taylor is the Associate Tech Editor at IGN. You can follow her on Twitter @TayNixster.
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