NFL Twitter has mixed reactions to NBC’s Tom Brady, Bill Belichick promo featuring Adele
If you thought that turning to Ed Sheeran to headline NFL’s Kickoff 2021 concert was the only weird music choice the NFL would make in 2021, think again.
The league turned to a song by Adele to advertise what is arguably its biggest regular-season game of the year.
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NBC debuted a commercial previewing the Week 4 “Sunday Night Football” matchup between Tom Brady’s Buccaneers and Bill Belichick’s Patriots. And the choice for background music in the ad? It was “Hello” by Adele.
That has to be the most emotional pregame advertisement in NFL history, right? Naturally, it drew mixed reactions from the Twitterverse.
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Some loved the way that the network presented the upcoming matchup while others found it entirely laughable. There were also a handful that didn’t know what to make of the commercial.
I am somewhat both laughing and into the Adele-Patriots/Brady commercial
— sam esfandiari (@samesfandiari) September 27, 2021
LMAO NOT THEM PLAYING ADELE FOR THE BRADY REUNION. this is soooo dramatic i’m screaming
— erin alyce (@herooine) September 27, 2021
That Brady/Belichick commercial with Adele was incredible
— Eddie (@EddieBarstool) September 27, 2021
Tom Brady can’t throw the ball and sing Adele at the same time.
— Andrew Siciliano (@AndrewSiciliano) September 27, 2021
STOP they did not make an Adele Brady-Belichick SNF promo ????
— Buck Reising (@BuckReising) September 27, 2021
That Tom Brady commercial with Adele singing is cringe AF…
— Eric Mo (@EricMercMorales) September 27, 2021
Hot damn that Brady/Belichick ad with Adele is so good
— Brett Kollmann (@BrettKollmann) September 27, 2021
Ok. Lmao. That was the BEST preview of next weeks game ever! Adele/Brady/Belichick. That was phenomenal
— Darren McKee (@dmac1043) September 27, 2021
that brady commercial with adele in the background was the highlight of my life
— Evan Harris (@_evanharris) September 27, 2021
Whoever did that Tom Brady promo with that Adele song needs a raise asap.
— Julia_Papworth (@juliapapworth) September 27, 2021
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Maybe this commercial is a bit melodramatic, but there’s no denying that there will be some real on-field drama in this game. No matter what Brady and Belichick say about the game, it matters. Both men are big-time competitors and will want to beat the other after a rocky finish to their tenure together with the Patriots.
Both are also coming off losses and sit in second place in their respective divisions. That will add some extra motivation to the fold.
Regardless of what happens, New England fans will be reminded of one thing as they watch their former star quarterback take the field against them.
Sometimes it lasts in love, but sometimes it hurts instead.
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