Nintendo’s Doug Bowser Says Tears of the Kingdom’s $70 Price Reflects Its ‘Full, Deeply Immersive Experience’

The Legend of Zelda: Tears of the Kingdom is Nintendo’s first $70 game, and Nintendo of America president Doug Bowser has shared why Nintendo chose to raise the price of this specific Nintendo Switch title.

“We look at what the game has to offer,” Bowser told AP News in a recent interview. “I think fans will find this is an incredibly full, deeply immersive experience. The price point reflects the type of experience that fans can expect when it comes to playing this particular game. This isn’t a price point that we’ll necessarily have on all our titles. It’s actually a fairly common pricing model either here or in Europe or other parts of the world, where the pricing may vary depending on the game itself.”

Bowser’s statement echoes what Nintendo has previously said on the matter. Shortly after revealing Zelda’s $70 price tag, Nintendo confirmed that it determines “the suggested retail price for any Nintendo product on a case-by-case basis.”

Tears of the Kingdom is currently the only $70 game on Nintendo’s publishing slate, as the upcoming Bayonetta Origins: Cereza and the Lost Demon and Advance Wars 1+2: Reboot Camp are listed for $60. Even Pikmin 4 — which launches after Nintendo launches Zelda at $70, will retail for $60.

Nintendo is still keeping most details about the Breath of the Wild sequel under wraps. The latest trailer (which was revealed alongside a Collector’s Edition and amiibo) showed new vehicles and enemy types, but we’ve still seen very little of the game that’s now less than two months away. The game is surely packed with secrets and content, given the $70 price tag and the fact that it has the largest file size of any first-party Switch game.

While fans are hoping Nintendo will spill the beans soon, Zelda won’t be at PAX East later this week. Nintendo confirmed to the Boston Herald that while Nintendo will have a presence at the show, ““The Legend of Zelda: Tears of the Kingdom will not be shown at PAX East 2023.” Instead, it’s likely that Nintendo will bring March’s Bayonetta Origins or April’s Advance Wars remake to the event.

The Legend of Zelda: Tears of the Kingdom launches for Nintendo Switch on May 12, 2023. Be careful on the internet while you wait, as the Tears of the Kingdom art book appears to have leaked early.

Logan Plant is a freelance writer for IGN covering video game and entertainment news. He has over six years of experience in the gaming industry with bylines at IGN, Nintendo Wire, Switch Player Magazine, and Lifewire. Find him on Twitter @LoganJPlant.