Nothing Phone 2’s design similarities to the Phone 1 is a good thing: Fight me | Digit

Nothing Phone 2 design has been revealed in an MKBHD Dope Tech video first. Then, now the company has also disclosed some press renders. Most of the online reaction to this has been a criticism of how similar it looks to its predecessor. But, I say, it’s a good thing. 

Let’s check the similarities I am talking about first and follow it up with why that’s a good decision by Nothing.

Nothing Phone 2 and Phone 1: Very similar yet different

Nothing Phone 2 ditches the black colour for a new Grey variant. This looks different enough to start discourse online. There is still the white edition. 

The light patterns also see a change on the Phone 2. This is because of the way the LEDs are arranged on the new Glyph Interface. There are 3 times the LED zones as compared to the Phone 1’s setup.

Also Read: Nothing, just 5 Nothing Phone 2 details officially confirmed so far

The company also changes some of the use cases of this LED show: 

The different LED zones can light up thematically to tell you the volume levels and timer status.  

Even third-party apps like Zomato and Uber will show the delivery and cab status respectively through these LED strips.

One of the standalone LED strips on the top right corner can be mapped to one “Essential App” notification. 

The back of the device also appears to be slightly rounded perhaps for better ergonomics. 

Other than this, the two devices look very similar. They both have flat edges, a not-so-different Glyph setup, and a punch-hole display up front. 

Nothing Phone 2: Why the similar design though?

Nothing phone 2

by u/rchavez1990 in NothingTech

With the Nothing Phone 1, the company which was new in the market introduced a design that shared some semblance to iPhone (the most popular smartphone in the market) but also had the whole Glyph interface screaming an unprecedented and bold look.

Nothing managed to imprint the Phone 1’s design in the minds of the masses. And when so many people know the predecessor’s design so well, it won’t be smart of Nothing to change the design of their new device. 

Also Read: Nothing Phone 1 review

Even Apple adopts this strategy. In one of his interviews at the time of the iPhone 4s release, senior Apple designer Jony Ive said, “When you think about your iPhone, it’s probably the object that you use most in your life. It’s the product that you have with you all the time. With this unique relationship people have with their iPhone, we take changing it really seriously. We don’t to just want to make a new phone. We want to make a much better phone. iPhone 5 is the result of this approach.”

Also, even with all the R&D effort it takes to bring a new design, they may not be able to reproduce the same level of excitement and recall value.

On the other hand, sticking to the same design ensures less cost for the company and it can allocate those costs and efforts towards other areas of smartphone development and promotion.