The Nothing Phone (2) will run on Android, but don’t expect it to look like a typical Apple alternative built by Google or Samsung. Like the Phone (1), the case will be transparent, showing the inner components of the device. Nothing is also focusing on making it more useful and less distracting for its users. Despite passive measures like screen time monitors, most current smartphones and apps try to keep users invested by using frequent push notifications and other “dark patterns.” Nothing looks to combat this with its Nothing OS platform, which is monochrome and intentionally avoids looking flashy. By removing bright colors and other cues that make certain apps like Instagram and Snapchat demand your attention, Nothing hopes to “de-gamify” smartphones and focus on their functionality.
Another tactic is to allow users to keep their smartphone face down. With 900 LED lights built into the back of the device, users can still get alerts without the need to open the screen and get sucked into other apps. Message alerts will appear as a bar of gold lights, for example, and important callers can have their own unique LED patterns. The lights can also be used for timers and other push notification replacements. Vital information can be relayed without you ever needing to touch the device.
As Carl Pei explained to Forbes, “You can do more on your phone without needing to open apps and fall into the loops that get you addicted.” When it does finally reach the U.S., American customers looking for something different and less distracting may find that the Nothing Phone (2) fills that smartphone niche.
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