NRAI, MPL join hands for sports shooting mobile game, to be launched on Independence Day
The game will be a simulator style, non-violent shooting game with International Shooting Sport Federation (ISSF) style trap and skeet formats, as per the information received from the promoters. The game is slated to be released on Independence Day this year.
To promote the game, the Covid-19 pandemic permitting, the NRAI will also organise hybrid tournaments around the launch day where the best virtual shooters will be selected for training by prominent shooting champions in India.
“We are pleased to be developing a non-violent Olympic-style shooting game with MPL. We will use this shooting simulator game to create interest, educate and train an audience of millions of internet users about the physical sport of shooting. We will also be hosting tournaments where the best virtual shooters get a chance to compete and participate in physical shooting,” said Raninder Singh, NRAI president.
“Online engagement will feed into offline interest which in turn will open the doors of our sport to many more Indians,” he added.
With this mobile game, NRAI is trying to evoke an interest for sports shooting among the masses and provide a gateway to people looking to enter the real sport.
Gagan Narang, 2012 London Olympics bronze medallist, said, “Technology is increasingly playing an important role in improving player performances, and gamifying the experience by initiatives as envisioned by NRAI and supported by MPL will not only amplify player engagement, but critically increase fan awareness about competitive sports. India needs many more such interventions across sports.”
The promoters claim that the data available with them shows there is a lot of appetite for target shooting games in India, especially for a mobile-first audience. On MPL alone, since November 2020, over 17 million gameplays were recorded for MPL’s target shooting titles, with 13 million alone coming from its archery game.
“Esports has witnessed a meteoric rise in India over the past few years and is recognised as a proper sporting career path in many regions of the world. An IOC-approved tournament announced before the Olympics will certainly help Esports get its due and encourage people to consider it as a professional option,” said Sai Srinivas, co-founder and CEO of MPL.
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