NuxGame implements an array of upgrades to its Agent System

The Online Division of the MGA Group has defined the roadmap for its next three years, and internationalisation continues to be the fundamental pillar for all actions, both as a strategic partner supplying localised slot content to online casino operators (B2B) under the MGA Games brand, as well as for end customers (B2C) through its direct channels GoldenPark and Todoslots.

In line with its strategy, the company will enter directly as an online casino operator in five international territories and will obtain new licenses to expand GoldenPark’s operations in different countries in Europe and America. The first will be in Portugal, where the Spanish company plans to operate in 2023.

Regarding solutions for online casino operators, MGA Games will focus its actions in six strategic markets: Portugal, Colombia, Italy, the Netherlands, Sweden, and Denmark, without forgetting its local market, Spain, where it will continue to consolidate its dominant position with 15% of the total business volume. For all of these markets, it has established an ambitious program of product launches that includes 56 new slots5, slots3, and megaways titles. In addition, the company will continue to combine the successful product localisation formula with the latest AI technology and excellence in customer service.

The division aspires to increase its billing volume by 50% in the B2C area and to double it in the B2B area in the next three years.

Key appointments

In order to reach the milestones established in the 2023-25 strategic plan, the company has made a key decision in redesigning its organisational structure and appointing José Antonio Giacomelli as Consejero Delegado and Víctor Sánchez as Managing Director of the Online Division of the MGA Group.

José Antonio Giacomelli, who has been General Manager of the Online Division of MGA since its creation in 2001, has achieved very notable achievements for the company for more than twenty years working side by side with Joan Sanahuja, CEO of MGA Games and GoldenPark Online, to bring the company to where it is today. His skills and experience have made the Online Division of the MGA Group a benchmark in Spain, and his role has been and continues to be fundamental in leading the company’s internationalisation process.

Víctor Sánchez has served as B2C Director of the Online Division since 2019. The skills and abilities demonstrated during all these years have earned him the position of Managing Director of the Online Division of the MGA Group. Sánchez will be responsible for optimising and ensuring the competitiveness of each business area.

The appointments respond to the company’s firm commitment to international expansion and focus on the main regulated markets in the gaming sector.

What’s more, within the 2023-25 strategic plan, an investment vehicle has also been created for companies in the gaming sector, with the aim of investing capital in certain projects or companies.

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