Panasonic: Panasonic launches its ‘most-expensive’ TV lineup: Price, specs and more – Times of India

Panasonic has expanded its TV portfolio in India with the launch of a new smart TV lineup. The company’s new LZ950 OLED TV range is made in India. These new TVs claim to feature innovative technologies, a stylish design and offer a theatre experience at home. Panasonic is offering its latest OLED TVs in two different screen sizes — 55 inches and 65 inches. These TVs are equipped with an image processor, 4K Studio Colour Engine and 4K Up Converter that helps in upscaling low-quality content to 4K level. Panasonic’s smart TVs also offer micro dimming that improves contrast, motion estimation and composition for smooth viewing effect in fast-paced scenarios. The company claims that these features help in optimising the performance of Panasonic’s OLED TVs.
Panasonic LZ950 OLED TVs: Price and avialabilty
Panasonic OLED LZ950 range starts from Rs 1,99,990 and will soon be available across Panasonic stores, dealer networks and key e-commerce platforms.
Panasonic LZ950 OLED TVs: Key specs
Panasonic OLED Television – LZ950 works on Android OS and is enabled with technologies such as OLED supported by 4K Studio Colour Engine processor, Hexa Chrome Drive, Dolby Vision and Atmos and more. Connectivity is further ensured by Panasonic’s IoT-enabled platform – MirAIe and other voice control platforms such as Google Assistant and Alexa smart speakers’ capabilities.

Sharing his views on the launch, Fumiyasu Fujimori, managing director, Panasonic Marketing India, Panasonic Life Solutions India, said, “Post pandemic, the demand for larger screen size television has seen a significant surge in the country due to the rising trend of at-home entertainment. Panasonic OLEDs have been developed keeping in mind the evolving demands of new-age consumers. Whether it is the demand for streaming rich, picture-perfect content, or an immersive theatre like experience – the new 4K immersive OLED television offers it all. The new range of Panasonic OLEDs offers yet another significant opportunity for Panasonic, and we expect the OLED TVs to enhance the 4K contribution to 50% to the overall TV business revenue.”
Fujimori further added, “as one of the oldest, trusted players in the television industry, the latest range of Panasonic OLED TVs come with the promise of Japanese technology and innovation for the urban India. It offers a complete entertainment experience ensuring new-age connectivity (smart connectivity), optimized total cost of ownership, and delivering visual excellence.”