Pixel: Google explains how a passport, books ‘inspired’ the design of Pixel Fold – Times of India
In a blog post, Google said that achieving a thin form factor was no small feat. The Pixel Fold has a custom-built, 180-degree fluid friction hinge. When it opens, the hinge is completely flat; it is moved entirely out of the way of the Pixel Fold’s display, which is what allows the phone to be so thin. “With other foldable devices you have the hinge components under the display, which drives up the thickness,” George Hwang, product manager, Pixel Fold, explains. “So with our hinge, we moved these hinge components entirely to the ends of the device, out from under the display, which makes it much thinner.” The Pixel team not only had to design a hinge that would maintain an ultra-thin design, but they also needed a hinge that could stand up to constant use. “We definitely had our work cut out for us,” George says. “To put it simply, this is the most complex product I’ve ever worked on.”
The design inspiration
Google said that they looked for inspiration in surprising items like the paper and books. Sangsoo Park, an Industrial Designer at Google said, “We wanted to recreate the way you can hold and close a book with one hand, and we wanted to replicate how both sides of it seamlessly blend together when shut.”
The designer was also inspired by the passport. “I noticed it had a nice proportion when closed and opened,” he says. “It feels like a little bit of a metaphor, too — your passport holds your memories and it’s where so many of your stories begin. And it’s thin and pocket-able enough to carry everywhere we go.”
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