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Popular online sportsbook and casino brand, which is part of the Mansion Group, will use Livespins to leverage the huge popularity of casino and slot streaming

M88, which is part of the Mansion Group, has become the latest big-name operator to socially charge the experience it offers to players after integrating Livespins’ livestreaming product into its online casino lobby.

The deal will also see M88 take Livespins Ambassador product that will allow the operator to on-board its own brand ambassadors and influencers as streamers to drive acquisition and to give players the chance to bet behind their favourite celebrities.

The partnership provides M88 players with an entirely new way to experience online casino. Livespins’ team of streamers create highly entertaining and engaging streams using the hundreds of games integrated into its platform from the likes of Relax Gaming, Yggdrasil and iSoftBet.

Players get directly involved in the action taking place across the reels by betting behind the streamer. This creates a group bet and a shared experience with each player able to set their bet size and number of spins. This puts everyone in the same boat so win or lose, a fun, engaging experience is guaranteed.

The Livespins experience has been designed to be inclusive and social, with players able to communicate with the streamer and each other throughout. They can also drop reactions and emojis as the reels fire up and the game plays out.

Because Livespins sits within the casino lobby, players are afforded all of the responsible gambling and safe gaming protections and tools as required under the operator’s various licences. This means M88 can leverage the huge popularity of casino streaming but in a way that is compliant and sustainable.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “It’s great to welcome M88 to the Livespins family and for its players to be able to enjoy an entirely new way of experiencing online casino for the very first time.

“The demand for casino and slot streaming is big and will only get bigger, and by partnering with Livespins M88 can meet this demand and provide its players with a fun, social and ultimately thrilling experience like no other.”

Joy Lao, Operational Division Head at M88, added: “Livespins is taking the online casino sector by storm and as an operator that likes to be at the cutting edge and exceed player expectations, it was a partnership that we absolutely wanted to sign as a matter of priority.

“The Livespins experience really is like no other, and we can now offer our players slot and casino streaming within our casino lobby. This means tremendous added value but through a product that is responsible and ensures players are properly protected.”

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