Pro Kabaddi League 2021: UP Yoddha join hands with Lifelong for PKL 8 Season

Lifelong,
which
manufactures
various
products
ranging
from
home
appliances
to
fitness
and
grooming
equipments
for
both
men
and
women,
through
this
partnership,
will
aim
to
build
a
strong
case,
promoting
the
benefits
of
a
healthy
lifestyle
while
reaching
every
Indian
household.

UP
Yoddha
–
the
GMR
owned
franchise
representing
Uttar
Pradesh
in
the
lucrative
league
–
with
this
partnership
hopes
to
take
their
next
step
towards
making
the
sport
of
Kabaddi
not
only
career-oriented
but
also
fashionable
and
lifestyle.

Pro
Kabaddi
League
(PKL)
2021-22:
Starting
Date
&
Time,
TV
Channels
List
and
Live
Streaming
Details

Commenting
on
this
partnership,
Col.
Vinod
Bisht,
CEO,
GMR
League
Games
said,
“We
are
excited
to
have
Lifelong
as
a
partner
for
UP
Yoddha.
Lifelong
is
a
trusted
brand
where
quality
is
never
compromised
and
that’s
where
we
share
our
visions.
We,
at
UP
Yoddha,
have
also
always
emphasized
over
quality
and
I
just
hope
this
relationship
between
Lifelong
and
UP
Yoddha
continues
beyond
just
a
season.”

UP
Yoddha,
which
will
compete
in
their
fourth
season
this
year
of
the
Pro
Kabaddi
League
will
take
on
defending
Champions
Bengal
Warriors
in
their
opening
game
on
the
first
day
of
the
tournament
on
December
22
in
Bengaluru.

This
year
keeping
in
mind
the
pandemic
the
whole
tournament
is
being
held
behind
closed
doors
and
will
just
be
available
to
fans
through
the
television
and
OTT
platforms.

Speaking
on
the
association,
Mr
Bharat
Kalia
CEO
&
Co-Founder,
Lifelong
Online
said,
“We
are
delighted
to
extend
our
support
to
UP
Yoddha,
one
of
the
most
promising
teams
in
the
Pro
Kabaddi
League’s
upcoming
season.
Since
their
debut,
the
team
has
impressed
everyone
with
its
ecstatic
performance
in
all
the
earlier
editions
and
we
are
confident
they
will
move
ahead
with
the
same
zeal.
Sports
like
Kabaddi
demands
strength,
agility,
and
endurance
which
match
the
philosophy
of
Lifelong
Online.
With
our
current
campaign
Fight
Lazy,
we
truly
believe
that
every
Indian
can
be
encouraged
to
fight
the
lazy
side
of
themselves
and
build
a
fitter
Bharat.”

Established
in
2015,
Lifelong,
a
value-driven
consumer
durable
firm,
set
out
to
provide
innovative
solutions
to
everyday
challenges
faced
by
Indian
households.
The
company
understood
the
pain
points
of
the
customers
and
used
these
insights
to
design
and
craft
functional,
cutting-edge
solutions.

The
value
being
a
key
decision-maker
for
customers,
Lifelong
focused
on
cost
optimisation
&
offering
consumer
durable
products
at
honest
price
points.
The
product
categories
include
kitchen,
home
appliances,
fitness,
grooming,
lifestyle,
and
smart
home.

To
ensure
Lifelong
products
are
accessible
to
every
Indian,
a
unique
system
of
distribution
and
services
across
the
country
was
created.
The
robust
distribution
system
prioritized
an
efficient
and
lean
supply
chain
across
Tier
II,
Tier
III
and
Tier
IV
cities
through
a
tech-enabled
D2C
model.
Built
for
India,
today
Lifelong
products
are
a
part
of
more
than
10
lakh
homes.

Source:
Media
Release