AP Photo/Michel Euler
Paris Saint-Germain superstar Lionel
Messi has signed a contract to become a global brand
ambassador for Socios.com, a cryptocurrency company focused on
digital fan tokens.
Socios.com @socios
Together we can do more. Together we can be more.<br><br>Introducing <a href=”https://t.co/2FROhSNgw8″>https://t.co/2FROhSNgw8</a>’s first global ambassador, Lionel Messi.<a href=”https://twitter.com/hashtag/BeMoreThanAFan?src=hash&ref_src=twsrc%5Etfw”>#BeMoreThanAFan</a> <a href=”https://t.co/DxiHckf2Wq”>pic.twitter.com/DxiHckf2Wq</a>
Reuters’ Simon Evans reported it’s a
three-year deal worth more than $20 million and includes a
promotional campaign leading up to the men’s 2022 FIFA World Cup in
November, at which Messi will represent Argentina.
“Fans deserve to be recognized for
their support. They deserve opportunities to influence the teams they
love,” Messi said. “Socios.com exists to enhance the fan
experience, to enable fans to ‘be more.’ I’m proud to join
Socios.com’s mission to create a more connected and rewarding future
for fans around the world.”
The company’s official website
describes fan tokens as a “finite digital asset minted in limited
numbers with ownership logged in a secure ledger on the Ethereum
blockchain.”
Ownership of a fan token grants the
buyer “voting rights to influence team decisions and other perks,” though the voting power has been restricted to mostly minor choices, such as the design of the
team bus or picking the club’s warm-up music.
The tokens are a way for clubs to raise
revenue without giving up an actual ownership stake.
Messi’s PSG is one of the European
soccer teams already on the Socios.com exchange. A fan token for the
French giants is worth 46.24 CHZ, or about $13.86 based on the prices at the time of publishing.
Paris Saint-Germain is one of more than 130 sports teams available to trade on the market.
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