Samsung: Apple continues to dominate premium phones globally as Samsung struggles – Times of India

Apple grows, Samsung suffers

Counterpoint Research report states that the demand in the premium segment is driven by people getting an upgrade to their last device. “The upgrades are evident not only in mature markets like North America but also in emerging economies where consumers on their third or fourth device start to break into the premium market,” notes the report.
Apple, according to the report, grew its sales 6% y-o-y in the premium market. Counterpoint says that the growth would have been even more for Apple if there wasn’t a disruption in supply of the iPhone 14 Pro and iPhone 14 Pro Max. Overall, Apple had 75% of the market share in the premium smartphone market.
Samsung came in second and saw its sales decline by 5%. “Samsung lost out on the China market opportunity due to its weak presence in the region,” noted the report by Counterpoint. Having said that, the growth of foldable smartphones “has been a bright spot for Samsung.”
Google for the first time in many years became a part of the premium smartphone conversation thanks to the the Pixel 6 Pro and Pixel 7 Pro. Most Chinese brands saw their sales coming from China but their share declined “due to difficult operating conditions in the domestic market, from where they derive a significant portion of their flagship sales.”