Samsung led the festive season smartphone sales in India from September 23 to September 30, 2022, with a 26% market share, as per a report by Strategy Analytics. Samsung is followed by Xiaomi and Realme, with 20% and 17% market share respectively. As per the report, the smartphone sales revenue grew +17% annually in the first eight days of festive season sales (Sep 23-30) driven by the wholesale ASP growth of +19%.
As per the report estimates, 12.8 million units of smartphones were sold during the first week of festive sales in India this year, generating US$2.1 billion in revenues with a +17% YoY. growth. Also, smartphone wholesale ASP improved +19% YoY at US$165.
Commenting on vendor dynamics and Samsung’s performance, Linda Sui, Senior Director at Strategy Analytics, added, “Samsung, Xiaomi and Realme are the top 3 benefiters from this festive season sale. These three brands combined accounted for 62% of the overall sales in volume terms. Samsung led the chart in the first week of festive season sales this year, with 26% market share. We estimate Samsung sold out 3.3 million units of smartphones this year. It has successfully surpassed Chinese vendors driven by attractive price discounts across all price tiers, as well as the enhanced channel presence. This time, Samsung devices were discounted to the max of around 60% from their actual retail price. The premium models like S22 Ultra, S21 FE, S22 Plus, Z Flip 3 were handsomely discounted and were sold quite well during the festive season. In mid-range, Samsung Galaxy F13 and M13 were heavily discounted and sold well.”
Apple might not figure in the top 3 but “sold well”, according to the report. It was the iPhone 13 that did really well. “We believe iPhone 13 was the best-selling model for two reasons. Firstly, it’s the latest one of all the models available for sale with an attractive discount. Secondly, apart from satellite connectivity and crash detection iPhone 14’s look and feel are quite similar to that of iPhone 13 and the processor is also the same in both the devices,” said Abhilash Kumar, senior analyst, Strategy Analytics, before adding that “after the discount on iPhone 13, its demand will grow more in the following festive sales.”
As per the report estimates, 12.8 million units of smartphones were sold during the first week of festive sales in India this year, generating US$2.1 billion in revenues with a +17% YoY. growth. Also, smartphone wholesale ASP improved +19% YoY at US$165.
Commenting on vendor dynamics and Samsung’s performance, Linda Sui, Senior Director at Strategy Analytics, added, “Samsung, Xiaomi and Realme are the top 3 benefiters from this festive season sale. These three brands combined accounted for 62% of the overall sales in volume terms. Samsung led the chart in the first week of festive season sales this year, with 26% market share. We estimate Samsung sold out 3.3 million units of smartphones this year. It has successfully surpassed Chinese vendors driven by attractive price discounts across all price tiers, as well as the enhanced channel presence. This time, Samsung devices were discounted to the max of around 60% from their actual retail price. The premium models like S22 Ultra, S21 FE, S22 Plus, Z Flip 3 were handsomely discounted and were sold quite well during the festive season. In mid-range, Samsung Galaxy F13 and M13 were heavily discounted and sold well.”
Apple might not figure in the top 3 but “sold well”, according to the report. It was the iPhone 13 that did really well. “We believe iPhone 13 was the best-selling model for two reasons. Firstly, it’s the latest one of all the models available for sale with an attractive discount. Secondly, apart from satellite connectivity and crash detection iPhone 14’s look and feel are quite similar to that of iPhone 13 and the processor is also the same in both the devices,” said Abhilash Kumar, senior analyst, Strategy Analytics, before adding that “after the discount on iPhone 13, its demand will grow more in the following festive sales.”
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