It’s no secret that smartphone development is a months-long process, so it wouldn’t be fair to suggest that the Samsung Galaxy Z Flip 5 is a “reaction” to Motorola’s Razr Plus. But now that competitors have tipped their hands, Samsung can start to plan and/or alter plans for next year’s devices accordingly. What’s clear is that Samsung has a huge advantage in the foldable market, especially in the United States. Sure, there’s a lot more competition, but Samsung is also on its fifth generation of foldable, and has thus far dominated the market. Actually, it would be more fair to say that it has defined the market. Put simply, Samsung is not “in trouble.”
But there is more competition now, and Samsung is going to have to react to that competition. This generation addresses the one major physical change that was needed — the fold gap — and it has added some functionality to make its devices better, especially on the Galaxy Z Flip 5 and its larger cover screen.
We’ll need to wait for our full reviews to determine exactly where Samsung stands, but at the moment, it’s fair to say that Samsung is working from a position of strength, and has done a lot to advance its cause. But whether or not it has done enough will be interesting to watch. The thing that’s most exciting here is that 2023 has been a great year for foldables in the U.S. and Samsung is definitely holding up its end of the bargain.
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