samsung: Samsung leads premium smartphone market in India with 38% share in March 2022: Report – Times of India

Samsung has reportedly set a ‘record’ in the premium smartphone segment in India with its Galaxy S22 series. According to Counterpoint Research, the success of Galaxy S22 series helped Samsung India emerge as the number 1 smartphone maker in the premium segment (Rs 30,000+) with 38% volume market share in March, 2022, according to the report. Samsung’s volume marketshare in the super premium segment (Rs 100,000-plus) stood at 81% in March 2022, driven by the success of Galaxy S22 Ultra in India. The same during the entire first quarter of the year (Q1 2022) was 63%, up from 55 during the same quarter of 2021 (Q1-2021).
The report further adds that the company’s top-end smartphone in the S22 series — Galaxy S22 Ultra — raced to the pole position in the Rs 100,000+ category with 74% volume market share in March 2022. Samsung also topped the smartphone market in India in March 2022 with 22% volume market share and 27% value market share, as per the data.
“Galaxy S22 series had a great start in India, especially for the Galaxy S22 Ultra that merges Note features with the S-series. As a result of this, the demand was not only driven by the strong installed base of the previous S series users but also from the note users as well. Samsung has a momentum now in the premium segment as our channel checks are indicating a robust demand going into the second quarter as well,” said Tarun Pathak, research director, Counterpoint Research.
“We have achieved a record milestone of 74% volume market share in greater than 100K segment with our epic Galaxy S22 Ultra. Our success was on account of our ‘3E strategy’ that focused on – Expansion, Experience and Extraction – to win the hearts of Indian consumers. We increased our flagship retail footprint to enable consumers to experience our devices not only in metro cities but also in Tier 1 and smaller towns. We created platforms to enable consumers to buy like never before with Samsung Upgrade and Samsung Finance+ which boosted our growth in metro and even higher in non-metro cities,” said Aditya Babbar, senior director and head of product marketing, mobile business, Samsung India.
Samsung is also said to have consolidated its position in the he smartwatch and tablet segments during the month. According to syndicated data, Samsung had 73% volume market share in smartwatch market and 47% volume market share in the tablet business in the month of March 2022.