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samsung: Samsung to launch new range of refrigerators on October 12 – Times of India

NEW DELHI: Samsung is set to launch a new range of refrigerators this week. The company has teased the upcoming refrigerator range in a series of tweets on its a tweet on its official Twitter handle. “Bespoke, a refrigerator as unique as you. Launching on 12th October,” goes the tweet.

Samsung in India offers a range of refrigerators across price bands. Curd Maestro is one of the company’s flagship range, with prices starting at approximately Rs 80,000. The Frost Free refrigerator is claimed to make fresh curd and preserves it too. The com[any recently launched IoT-enabled Family Hub refrigerator which also comes with Curd Maestro feature.
Samsung is expecting 30% growth in its consumer electronics business this festive season. The company claims to be leader in direct cool segment within refrigerator segment. According to Raju Pullan, senior vice president, consumer electronics business, Samsung India, “This is the most exciting time for the year. Pent up demand from consumers has been very strong leading up the festive season. Since unlocking of markets, there has been an increased demand among consumers to equip their homes with latest and most premium technology while they stay and work from home.”

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