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Samsung To Reportedly Start Buying OLED Panels From Display Competitor LG – SlashGear

Samsung To Reportedly Start Buying OLED Panels From Display Competitor LG – SlashGear

One of the biggest knocks against OLED is its high entry barrier. There’s a reason some have repurposed the acronym to mean “only lawyers, executives, and doctors.” While OLED TVs are still significantly more expensive than LCD-based counterparts, that gap has narrowed considerably in recent years. However, the narrowest differentials are at the lower end of the market, mostly thanks to falling prices on older models.

The newest gaming-ready sets are still bank busters for most consumers, especially as buyers venture beyond 55 and 65-inch models. It’s nearly impossible to find one under $1,000 except for LG’s sub-50-inch sizes, which is a no-go for many who want a 55-inch TV in their living room.

Sony’s OLED offering is impressive, but the company unashamedly shoots high, and it doesn’t share the longstanding market saturation LG has that allows it to test mid-range waters. Samsung is even newer to the game, and its S95C QD-OLED TVs are fantastic, but are still an exorbitant splurge for middle-class consumers — especially in today’s economy. The S90C is also impressive, but still expensive despite using older panel tech.

Hopefully the incoming perfect storm of increased competition, swelling supply, and maturing fabrication costs will eventually drive average retail prices down a couple of hundred dollars. However, don’t expect them to give TVs away for practically nothing.

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