Samsung’s Latest Apple Attack Is A Snarky On The Fence Advert

Samsung’s ad also takes a dig at the lack of high-resolution cameras in Apple’s smartphone ecosystem. After years of using a 12-megapixel sensor on iPhones, Apple finally made the jump to an industry-standard 48-megapixel primary camera in the iPhone 14 Pro and iPhone 14 Pro Max. On the other hand, Samsung already offers a 108-megapixel camera on flagships like the Galaxy S22 Ultra. Next year, the company is also gearing up to launch a phone with its own ISOCELL-branded 200-megapixel camera sensor, most likely with the Galaxy S23 Ultra.

The South Korean company is far ahead of Apple in the camera zoom capabilities, too. Apple’s latest and greatest can only muster a 3.3x optical zoom range, while the Galaxy S22 Ultra’s periscope-style telephoto camera can go all the way up to a 10x optical zoom range. Samsung also beats Apple at the selfie camera game, fitting its flagship with a 40-megapixel snapper, while iPhones are still holding on tightly to a 12-megapixel shooter.

However, Samsung poking fun at Apple hasn’t always been the best marketing choice. After mocking Apple for removing the charging brick from a phone’s retail package, Samsung did the same a few years later and deleted its own sarcastic tweets. The company also attacked Apple for dropping the 3.5mm headphone jack a few years ago but soon robbed its own Galaxy phones of the convenience.