Seth Rogen Teaming With Veep Writers for New Apple TV Plus Comedy

Shortly after its first price increase, Apple TV+ is adding a little more star power to its growing library of series specials. Apple’s latest project includes writing talent from the HBO series Veep, with Seth Rogan on board as co-writer, director, and executive producer. 

As reported by Deadline, Seth Rogen will also star in the new straight-to-series order for Apple TV+, accompanied by fellow filmmakers at Point Grey Pictures and Lionsgate, Evan Goldberg and James Weaver. Goldberg will direct with Rogen, while Veep’s Alex Gregory and Peter Huyck join as writers. Goldberg and Weaver are also set to executive produce.

The Deadline report notes Apple landed the deal competing against “multiple bidders.” As another comedy from Rogen, the series will follow a struggling Hollywood studio “trying to survive in a world where it is increasingly difficult for art and commerce to live together.”

Amidst the increasingly competitive streaming landscape, Apple TV+ recently lost its mantle as one of the cheapest streaming services. The price bump took effect last month, bringing the monthly cost from $4.99 to $6.99.

In a review of its 2019 debut, IGN noted the platform’s “meager library” and lack of original content, but that’s changing. Even prior to today’s Rogen news, IGN’s recent reevaluation of Apple TV+ praised its expanding library of original content and move to add more licensed series. 

Regardless, Apple seems to be pushing to earn its new price tag. The new Rogen comedy will join a library of other bigger Apple TV+ originals, like Ted Lasso and Godzilla and the Titans. You can follow the latest on the big streamers like Apple, Netflix, Disney, and HBO by checking out IGN’s regular State of Streaming.

Thumbnail image credit: Jon Kopaloff

Andrea Shearon is a freelance contributor for IGN covering games and entertainment. She’s worn several hats over her seven-year career in the games industry, with bylines over at Fanbyte, USA Today’s FTW, TheGamer, VG247, and RPG Site. Find her on Twitter (@Maajora) or the Materia Possessions podcast chatting about FFXIV, RPGs, and any series involving giant robots.