If you are an aspiring entrepreneur and you just started developing your brand’s online presence, this article will guide you through different methods of approaching an international audience or simply tap different markets than those that are the focus of your direct competitors.
1.Use A Multilingual Communication Channel
Being friendly and easy to understand in your commercial and informative messages is vital for a good relationship with your target audience. Fortunately, online you can edit or use a different sample chatbot welcome message, if you can’t afford a translator for every language you want to use in your first contact. After all, you know what they say, “you only get one chance to make a good first impression”.
These simple small gestures will show that you put in the effort to adapt and stay relevant, despite addressing a foreigner on the internet.
Being sociable translates into adapting your speech to the linguistic level of your customers and not vice-versa. If they prefer social media channels, go for it, if they want push notifications on their phones or prefer classic mails, go for it.
In the online environment, however, there are countless ways you can program a chatbot to identify the location and native language of a person in order to send a personalized message. Natural Language Processing (NLP) is also a function that many AI-powered chatbots have installed in order to better communicate with their users.
2. Analyze A Diverse Market
In personal development coaching sessions, there’s a motto that could be applied in marketing as well: Go where your energy flows. Instead of trying to engage with international audiences online, go search them in their favorite places to hang out. And we don’t mean stalk them and be too pressing about your commercial offers. You don’t want to annoy them.
Airports, community spaces, schools, sports venues, and local bars can be amazing outlets for advertising your brand and catch the attention of your target audience when they are relaxed or in an idle state of mind because they are out to socialize or waiting to catch up a flight to a different destination.
3. Improve Commercial Visuals And Imagery
Children and people that come from different backgrounds can’t read through long and sophisticated texts and taglines. A brand’s identity highly relies on a designated color and logo for all your marketing materials.
Don’t waste your money on narratives that will pass unnoticed. Rather than looking for that perfect sales copy, try and hire a talented graphic designer with a global vision of how your brand should look aesthetically speaking. We can all count on the universal language of shapes and colors to convey a message rather than struggle for a perfectly composed one-liner to sell a product.
Focusing on impeccable images and self-explanatory illustrations is a great business strategy that will also make your job easier when it comes to Social media marketing. In the end, “an image is worth a thousand words” and can have a powerful impact on our minds. Words tend to get forgotten faster.
An international audience will rely on receiving all the needed information in visual form and it is actually easier for all of us to digest and memorize charts and infographics.
Bottom Line
After you made sure that all your messages are recorded in multiple languages and that the visuals are perfectly aligned to express your brand’s personality in an abstract language as well, you are ready to conquer a global audience.
You can always return to your chatbot’s welcome speech or rewrite newsletters and direct emails, after testing your first text versions, but you can’t come up with a new logo every time you start a sales campaign.
These three distinct strategies are efficient ways of approaching a multicultural audience and getting them to use your product or service. Of course, the main criterion remains the budget and lifestyle options of your target and your vision for how you can further improve their lives.
