Snapchat users can now digitally try on Amazon eyewear products: Here’s how

The launch of the new eyewear collection will comprise of new Shopping Lenses made available across categories like seasonal glasses, sunglasses and reading glasses.

The collaboration comes after the followed Snapchat’s investments in AR shopping, where the social media has rolled it a number of upgrades to appeal to brands and retailers. This includes the ability to update product information and pricing in real time, access better analytics and simply create AR shopping lenses, among other offerings.

Other products that have become a part of Snap’s AR Shopping Lenses include MAC Cosmetics, Ultra Beauty, American Eagle, Puma, Chanel, Walmart, LVMH, eyewear brands Goodr and Zenni Optical.

To create the AR shopping experience on Snapchat, the e-commerce company used Snap’s self-service creation system in Lens Web Builder. This allows for AR asset creation by using Amazon’s existing 3D models.

Snapchat users can easily access the new Amazon AR shopping feature by finding the new Lenses on the @amazonfashion public profile through Snapchat’s Lens Explorer, the new ‘dress-up tab’ and via Snap’s Camera Lens Carousel as well. After discovering the pair of glasses they like, users can tap on a link at the bottom of the display to make a purchase. It will direct them to the Amazon app on their handset to check out.

To recall, Snapchat had launched a new AR lens which can be used to buy and find Halloween costumes, parties and events.

The instant messaging platform Snapchat allows users to digitally put on special Halloween outfits which are heavily inspired by the current popular programs and movies which have been involved in helping to shape pop culture references.