SOFTSWISS Online Casino Platform Helps Grow Operators’ Potential Revenue with MetaMask Integration

By Roobet Co-Founder Matt Duea

Growing up playing video games, I remember it well: the days when those in the mainstream thought being a ‘gamer’ was pretty much synonymous with being an awkward, basement-dwelling loner.

But times have changed and let’s face it – gamers aren’t exactly pariahs anymore. Esports tournaments like the League of Legends (LoL) World Championships rake in viewers in by the millions – a few years ago, more people watched the LoL final than the MLB and NFL championships combined.

This is nothing new. Gaming has been a huge part of mainstream culture for years now. But over the pandemic, something switched – people who’d never even owned a PlayStation began to realize the value of online entertainment as they sought out new ways to relax and socialize. In 2022 alone, the industry generated over $180 billion in revenue – worth more than the Hollywood and music industries combined.

One offshoot from the gaming world is blossoming into a powerhouse of its own while promising to stay true to its roots in gaming culture: online gambling and digital casino. It constitutes a huge portion of this multi-billion-dollar industry, generating around $63.5 billion just last year.

At Roobet, we’re powered by Zillennials – our unique perspective has reshaped the world and we’re applying it to our product strategy every day. A shift from bricks-and-mortar to online just makes sense in the gambling world and it’s clear how necessary the move to the digital marketplace was. Betting online combines the excitement of a modernized catalog of casino games that you can play with your online Discord buddies from around the world.

We’re a generation of world-travelers who grew up online and built a network of friends spanning far-flung reaches of the globe, thanks to the close proximity of chat rooms, video game lobbies, social media and Reddit. So, when we came of age to gamble for the first time, we did it in a real casino – and to be honest, it’s not that ‘social’ of an experience.

Most adults go to the casino for a shared experience with friends. For some of us, watching a friend gamble is just as – sometimes more – fun than gambling ourselves. For a generation that’s increasingly ‘location agnostic,’ bricks-and-mortar casinos just aren’t the best option. Traditional casinos’ promise of glitz is often a dimly-lit, smoky place, full of strangers, an hour’s drive away. Add to that the pressures of learning games in public – and well, playing from home on a smart TV with your mates on the couch starts to sound a hell of a lot more appealing.

So, casino went online. And as it did, gamers welcomed a greater sense of convenience and personalization. Casino became more accessible, more exciting and players were liberated in the process. Based on their individual wants and needs, players gained a new freedom to choose whether in-person gambling or online casino met their needs best.

The industry has thus been transformed and now online casinos can offer so much more than those in the mainstream believe to be possible. Simple slot machines and blackjack games are quickly becoming a thing of the past, supplanted by modern permutations of age-old classics that go viral on a whim. And with the rise of blockchain technology and cryptocurrencies, players now have even more options for secure and convenient cash-in and cash-out methods, which are nearly instant with virtually no disruption.

Roobet is one of the world’s fastest-growing crypto casinos. And while we push ourselves daily to offer the most entertaining games, the most fluent gameplay and to support our interactive, thriving community – our core offering is fun. And we take fun seriously.

I mean, we’re the only biggest casino to be run by a digital kangaroo. Because it’s not just the games themselves that are responsible for the industry’s meteoric rise in popularity. But the gamers who make up our dynamic digital communities and an online culture that puts fun and safety first and foremost, have fundamentally altered perceptions of how we see gambling and its place in society. It’s not the shady and taboo endeavor that it once was: it’s fun, it’s exciting and it’s a new way for adults to interact with friends from anywhere across the world.

Crypto casinos like Roobet operate on serious tech and are powered by some of the most innovative and forward-thinking minds in the industry. As a brand, we consider every aspect of the player experience. At a minimum, we provide industry-leading games, best-in-class bonuses and rewards and we foster a sense of community that you just can’t find anywhere else. Players can connect with each other and engage in a more immersive and interactive way. And with our communities sprawling across social platforms, the experience isn’t confined to just our website.

But we want to push beyond that. As gamers, we’re problem-solvers by nature. And gaming is about challenging the norm and pushing beyond what others perceive us to be capable of – because we know that the mainstream is always chasing to keep up with us.

It’s no longer solely crypto enthusiasts who use crypto casinos but a new generation of bright-eyed and bushy-tailed digital natives who know the value of crypto, blockchain technology and are excited for the direction that gaming and the web itself is headed.

So, we develop new products every month that provide players with new ways to interact with the brand, which aren’t just limited to gambling. We have our fingers on the pulse and work alongside some of the biggest names in entertainment to lend us their expertise on what really makes people tick. And we work around the clock to make it happen.

We’re not just a casino. We’re pioneers of online entertainment and defenders of fun on the digital frontier. Yet again, gamers are ahead of the curve – and take it from us – we’re going to revolutionize digital entertainment for the better.

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