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Amelco, the leading sports betting and platform provider, has announced its debut in South Africa, taking its full tier-one platform with newly launched operator LulaBet.

The landmark move sees Amelco’s world class full end-to-end sports betting platform launched in South Africa for the first time.

Thanks to Amelco’s best-in-class technology, newly launched LulaBet will be the first local operator to offer the same top-level tech deployed by the likes of Entain, Flutter, Hard Rock Digital, Wynn Interactive and FuboTV.

The result of more than a year’s planning and development, LulaBet launches into the South African market in September, with players able to access the iGaming industry’s best games including, BetGames, Evolution, NetEnt, and Red Tiger, with additional top tier suppliers to follow.

With a focus on fun, enjoyment, healthy competition and the thrill of the win, LulaBet aims to become South Africa’s premium sports betting and entertainment website.

Commenting on the launch, Brandon Walker, Head of Business Development at Amelco, said:

“Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players.

“AmGeneral Settingselco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed. Together, we genuinely believe we can transform this market and we can’t wait to get started.”

Ian Gutteridge, Managing Director at LulaBet, added: “At LulaBet, we’re committed to delivering a superior sports betting experience to our players. Our mission is to utilise only the best gaming technology available – and with Amelco, we’re confident that we’re going to do just that.

“We thrive on the thrill of the win, and with South Africa’s first true tier-one platform and sportsbook, we’re delighted to give our customers access to the country’s premium sports betting and entertainment website. Get ready to experience online gaming like never before!

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading operators around the world.

Founded in 2006 by veterans of the global financial sector, Amelco is trusted to power the operations of the majority of the industry’s leading brands, including Entain, Flutter, Hard Rock Digital, Wynn Interactive and FuboTV.

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