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Sony has a new voice assistant in India: How it works and all other details – Times of India

Sony India recently launched voice AI agent services at their Customer Experience Center called Isha. Isha is powered by Yellow.ai, a leading enterprise-grade conversational AI platform designed to help customers and dealers address user experience.
Isha: What it does
Isha, as mentioned, is Sony’s AI agent designed to improve voice automation for the company’s customer service. The AI agent is powered by Yellow.ai which allows customers and dealers to register complaints and other server-related queries. One of the most common implementations of the Isha is that it allows customers to register TV and home theatre installation requests.
Sony claims that AI-powered speech recognition supports fast, accurate and life-like customer conversations.
How to access Isha
Isha is accessible across the country via 1800-103-7799. It’s a 24×7 service and users can dial this number anytime to interact with Isha and register their requests. The service is currently available in three languages — English, Hindi and Bengali. Also, users have the option to switch to a live agent at the customer’s request.
“With our constantly expanding customer base and vast network of dealers, Sony India recognizes the need to provide 24×7 assistance with a dedicated helpline for quick sales and service support. With deep back-end integration with the Sony CRM, the voice AI agent collects, records and analyzes user information to deliver personalized experiences,” said Vishal Mathur, National Head of Customer Service at Sony India. He added, “We are pleased to join hands with Yellow.ai for their support in taking Sony’s exceptional customer service support a notch higher. Within two months of going live, ‘Isha’ has successfully handled over 21,000 customer and dealer calls with seamless integration. As always, we value our customers who are an integral part of our growth and we endeavour to deliver the best-in-class customer experience”.

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