Sony India and Fnatic Partner Up to Enhance the Gaming Experience

The world of esports has witnessed the announcement of a significant partnership as two major entities have come together. Sony Corporation and Fnatic, a renowned esports team hailing from London, United Kingdom, have entered into a multi-year agreement. This collaboration not only marks an exciting milestone for the gaming community in India but also signifies a joint effort to enhance the gaming experience and empower Indian gamers on a global level.

Sony, leveraging its expertise in gaming hardware, will collaborate closely with Fnatic’s top players to develop revolutionary gear. This new gear, which will be released under Sony’s INZONE brand, aims to equip Indian players with a competitive advantage over their rivals. Sony also believes that this partnership will serve as an inspiration for Indian players to enter the esports scene and present them with opportunities to upgrade their gaming gear through the collaboration.

Fnatic, being a globally recognized team, has extensive connections that can contribute to creating opportunities for players worldwide. This will bring international exposure to Indian gamers, where they will be able to showcase their talent and skills to the world on a much bigger scale. Sony will also be announcing special promotions for the hardware. Sony and Fnatic will also bring “engaging online content tailored for the community”.

Here’s what Shohei Toyoda, Head of Audio Business, Sony India said:

“We are thrilled to partner with Fnatic and embark on this exciting journey to revolutionize the gaming experience for Indian gamers. This collaboration between Sony and Fnatic brings together our expertise in sound quality with Fnatic’s unparalleled performance and experience in the esports arena. Together, we will create innovative gaming gear under our INZONE brand that will propel Indian gamers to victory in highly competitive games. We believe that this partnership will not only provide better infrastructure and skill development opportunities but also empower Indian gamers to shine on the global stage. We are committed to fostering a vibrant gaming community in India and inspiring gamers to achieve their full potential.”