Sounds: Snapchat introduces new ‘Sounds’ tools aimed towards creators: What are they – Times of India

Snapchat is a popular instant messaging service. The company claims that nearly 250 million users engage with augmented reality regularly. Snap’s AR Lens technology combined with Sounds not only claims to deliver an improved experience to engage with friends but is also an important distribution tool for creators to share their music with fans. Since launching Sounds, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7 billion videos created and over 183 billion views, the company adds. Snapchat has now announced new Sounds creative tools — Sounds Recommendations for Lenses and Sounds Sync for Camera Roll which is expected to make it even easier for users to create and share.
Sounds Recommendations for Lenses
This is a new way for Snapchatters to find the perfect sound to complement a Lens. When applying a Lens to a photo or video, users will receive a one-tap option to add a relevant sound from the Sounds library. Available in India and rolling out globally on iOS and Android, the recommendation model will also include sound recommendations from languages such as Hindi and Tamil.
Sounds Sync for Camera Roll photos and video
The Sound Sync tool will allow Snapchat users to create montage videos that will automatically be in rhythm to the beat of audio tracks from the Sounds library. Users can select between 4-20 photos/videos from their camera roll. Available in India and rolling out globally on iOS and coming to Android in March.

Manny Adler, Head of Music Strategy at Snap said, “By expanding the Sounds experience, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with friends. Snapchat has also created a unique opportunity for artists to reach a valuable and engaged audience, while then also leading fans to listen to the full song on streaming services.”