Splunk 2023 predictions: Offer insights on resilience, converging data tools, ransomware and more – Times of India
Splunk Inc, the data platform major for security and observability, released four 2023 Predictions reports detailing how convergence of trends and technologies will reshape business resilience in the year ahead. The report editions identify trends across four key areas: Leadership and emerging technologies; data security; IT and observability; and Public Sector.
“Organisations worldwide are navigating increasingly complex environments composed of advanced cyber threats, macro-economic turbulence and talent gaps,” said Patrick Coughlin, Vice President of GTM Strategy and Specialization, Splunk. “A focus on value, opportunity, and business resilience in 2023 will help teams continue to innovate, evolve, and succeed. The technologies that matter in protecting cyber resilience are converging, and the organisational structure and siloes are coming together. Data has been converging for a decade and we are entering the golden age in how we think about cybersecurity and talent resources.”
Insights into 2023 predictions from Splunk
The ‘Leadership Trends and Emerging Technologies Report’ talks about how resilience is the new value focus, and strategic organisations are elevating leadership and converging data and tools around it. “Organisations are making an effort to modernise, simplify, and reduce costs while trying to increase visibility of their environment. Those who drive to a common set of tools and data, including a convergence of security and observability data, will achieve more holistic resilience.
Economic uncertainty kills the appetite for experimentation,” says the report. “Looking into the next year, organisations can expect the value focus to centre on digital experience and direct improvements for serving customers,” it further adds.
The report on ‘Data Security‘ among other things dwells on ransomware. It warns companies that ransomware actors will skip encryption and move straight to cyber extortion. “As ransomware gangs continue to diversify their portfolios for the most lucrative impact, they will opt to avoid locking systems and focus on infiltrating sensitive IP or customer data that could lead to companies quietly paying ransomware demands,” says the report.
It also sounds alarm on enterprise misinformation. “Enterprise misinformation attacks are going to ramp up into a really big problem. Enterprise misinformation is evolving beyond CEO gift card scams into new forms of digital risks. In 2023, enterprise social media account takeovers, CEO deep fakes, and memestocks could create consternation in the public and private markets,” says the report.
The report on the Public Sector asks these companies to address the talent shortage. “Public sector organisations can plan ahead for talent shortages by anticipating short employee retention spans and building expected departures into hiring plans,” says the report.
“Organisations worldwide are navigating increasingly complex environments composed of advanced cyber threats, macro-economic turbulence and talent gaps,” said Patrick Coughlin, Vice President of GTM Strategy and Specialization, Splunk. “A focus on value, opportunity, and business resilience in 2023 will help teams continue to innovate, evolve, and succeed. The technologies that matter in protecting cyber resilience are converging, and the organisational structure and siloes are coming together. Data has been converging for a decade and we are entering the golden age in how we think about cybersecurity and talent resources.”
Insights into 2023 predictions from Splunk
The ‘Leadership Trends and Emerging Technologies Report’ talks about how resilience is the new value focus, and strategic organisations are elevating leadership and converging data and tools around it. “Organisations are making an effort to modernise, simplify, and reduce costs while trying to increase visibility of their environment. Those who drive to a common set of tools and data, including a convergence of security and observability data, will achieve more holistic resilience.
Economic uncertainty kills the appetite for experimentation,” says the report. “Looking into the next year, organisations can expect the value focus to centre on digital experience and direct improvements for serving customers,” it further adds.
The report on ‘Data Security‘ among other things dwells on ransomware. It warns companies that ransomware actors will skip encryption and move straight to cyber extortion. “As ransomware gangs continue to diversify their portfolios for the most lucrative impact, they will opt to avoid locking systems and focus on infiltrating sensitive IP or customer data that could lead to companies quietly paying ransomware demands,” says the report.
It also sounds alarm on enterprise misinformation. “Enterprise misinformation attacks are going to ramp up into a really big problem. Enterprise misinformation is evolving beyond CEO gift card scams into new forms of digital risks. In 2023, enterprise social media account takeovers, CEO deep fakes, and memestocks could create consternation in the public and private markets,” says the report.
The report on the Public Sector asks these companies to address the talent shortage. “Public sector organisations can plan ahead for talent shortages by anticipating short employee retention spans and building expected departures into hiring plans,” says the report.
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