Sunfeast India Move As One raises INR 87 lakhs to support children in distress

Envisioned
by
leading
sports
IP
creator
Procam
International,
championed
by
ITC
Sunfeast,
one
of
India’s
leading
biscuit
brands,
powered
by
the
nation’s
most
trusted
online
giving
platform
GiveIndia,
and
strengthened
by
the
Fit
India
Movement,
Sunfeast
India
Move
As
One
is
a
testimony
to
the
Power
of
the
Collective.

A
simple
act
of
registration
meant
a
giant
leap
in
the
right
direction!
20,900+
participants
clocked
a
total
of
2,05,283
km
and
raised
INR
87,82,097
in
support
of
children
in
distress.

The
Running
legend
and
multiple
World
Record
Holder
‘King’ Haile
Gebrselassie
and
Ambassador
of
Sunfeast
India
Move
As
One,
said,
“The
Covid-19
pandemic
has
affected
many
children
across
the
country
and
the
nation
needed
a
common
platform
to
come
together
and
contribute
to
a
child’s
future.
Sunfeast
India
Move
As
One
empowered
one
and
all
with
that
opportunity.
During
a
tumultuous
time,
it
not
only
encouraged
us
to
take
care
of
our
mental
and
physical
health
but
also
nudged
us
to
make
a
tangible
difference
to
a
child’s
life.
My
gratitude
to
all
the
citizens.
In
coming
together
lies
our
strength.”

GiveIndia,
the
philanthropic
gateway
for
the
movement
will
disburse
the
funds
raised
directly
to
100+
NGO’s
working
at
the
last
mile,
under
the
four
macro
verticals
of
education
including
academic
support,
career
guidance,
and
skill-building,
nutrition
and
hygiene
requirements,
healthcare,
and
provision
of
child
protection
and
psychosocial
support
that
will
allow
children
to
cope
with
the
complexities
around
them.

Sumit
Tayal,
Chief
Operating
Office,
GiveIndia,
said,
“The
second
edition
of
Sunfeast
India
Move
As
One
has
been
an
impactful
experience.
We
are
proud
to
be
a
part
of
this
movement
that
united
one
and
all
to
support
NGOs
working
for
Covid-hit
children.
A
huge
shout-out
to
our
70+
NGO
partners
who
are
supporting
this
cause.”

In
the
last
few
months,
the
movement
received
generous
support
from
icons
such
as
Art
of
Living
Founder
Pujya
Gurudev
Sri
Sri
Ravi
Shankar,
Olympic
Bronze
Medallist
Sakshi
Malik,
Actors
Rahul
Bose
&
Tara
Sharma,
Social
Activist
Priya
Dutt,
and
Cricket
Star
Bhuvneshwar
Kumar,
among
many
others.

India
Inc.
too
was
at
the
forefront
of
this
initiative
with
support
from
global
brands.
The
initiative
received
support
from
ITC
Ltd.,
Bajaj
Electricals
Limited,
CMS
Computers
Limited,
Drishti
Lifesaving
Pvt
Ltd,
Sony
Pictures
Films
India
Pvt.
Ltd.,
Sundram
Fasteners
Limited,
CIE
World,
Mahindra
Holidays
&
Resorts
India
Ltd.,
Tata
Motors,
Sarovar
Group
of
Hotels,
Bisleri
and
Republic
World.

The
running
and
the
cycling
community
added
their
shoulder
to
the
wheel
by
dedicating
their
daily
kilometres
to
make
an
impact
for
a
larger
good.
Leading
Run
clubs
from
across
the
country
included
CISCO
Runners,
Running
For
Health,
Jayanagar
Jaguars
India,
Jaipur
Road
Runners,
Maston
Ka
Jhund
–
MKJ,
Pacemakers
India,
Mewari
Runner
Group,
Run
n
Pedal
Ranchi,
Runners
Academy,
Xpress
Fitness
&
Running
(XFR),
RunXtreme
and
The
TrailBlazer.
The
Cycling
community
was
headlined
by
Nashik
Cyclists
Foundation,
Bengaluru
Cycling
Club,
Bangalore
Randonneurs,
Steelwheelriders
Fitnessflyers,
We
are
Cycling,
Des
Sports
Active,
Alone
Cycling
among
others.

Talking
about
Sunfeast’s
efforts,
Ali
Harris
Shere,
Chief
Operating
Officer,
Biscuits
and
Cakes
Cluster,
Foods
Division,
ITC
Limited
said,
“It
is
indeed
a
humbling
experience
to
witness
the
impact
created
by
individuals,
community
and
corporates
united
by
the
common
goal
of
supporting
millions
of
children
who
are
affected
by
the
pandemic.
Over
the
decades,
ITC
has
been
a
pioneer
in
creating
long-lasting
and
meaningful
social
impact
through
multi-dimensional
social
investment
programmes.
We
consider
it
an
honour
to
be
a
part
of
this
generous
participation,
Sunfeast
India
Move
As
One
has
received
this
year.
The
combined
efforts
and
contributions
of
the
participants
and
the
partners
have
paved
the
way
for
a
better
tomorrow.
We
at
Sunfeast
are
proud
to
have
championed
this
initiative
along
with
the
many
like-minded
associated
partners”.

Ekta
Vishnoi,
IRS.
Mission
Director
–
FIT
India,
said
“The
association
with
the
Sunfeast
India
Move
As
One
has
been
very
fulfilling.
The
movement
is
aligned
with
the
core
values
of
the
FIT
India
Movement
and
has
motivated
the
citizens
of
India
to
take
care
of
their
health
through
sporting
activities.
We
look
forward
to
a
long
and
fruitful
association
in
the
future.”

Speaking
about
her
efforts
for
Sunfeast
India
Move
As
One,
Priya
Dutt,
Politician,
and
social
Activist
said
“I
have
seen
the
impact
the
Covid-19
pandemic
has
had
on
our
children
on
the
ground
level.
Many
children
have
lost
their
primary
financial
supporters
and
there
has
been
a
tremendous
loss
of
jobs
as
well.
We
have
received
thousands
of
applications
from
across
India
for
educational
support.
I
am
fortunate
to
have
the
ability
to
be
able
to
take
some
action
and
work
towards
their
better
tomorrow
through
scholarships
that
the
Nargis
Dutt
Foundation
supports.
There
is
an
old
African
saying
“It
takes
a
village
to
raise
a
child”,
meaning
sometimes
the
community
needs
to
come
together
to
raise
children.
Sunfeast
India
Move
As
One
gave
us
a
wonderful
platform
to
raise
awareness
and
funds
for
the
education
of
children
affected
by
the
pandemic.

Commenting
on
the
success
of
Sunfeast
India
Run
As
One,
Anil
&
Vivek
Singh,
Promoters,
Procam
International,
stated,
“We
are
truly
humbled
by
the
support
that
Sunfeast
India
Move
As
One
has
received.
Our
heart
goes
out
to
all
the
sponsors,
partners
for
their
belief
in
our
vision
and
more
importantly
to
all
our
participants
for
coming
together
to
make
a
difference.
We
all
know
the
movement
is
far
from
a
solution.
But
your
zeal
and
enthusiasm
has
helped
change
the
lives
of
millions
of
children
and
paved
a
way
for
a
brighter
tomorrow.
Our
deep
gratitude
to
you
all.”

Source:
Media
Release