Synopsis
ONDC has been the talk of the town over the last few weeks with users comparing the prices of food items on Swiggy-Zomato with that on the government-backed platform. While ONDC can be a real challenger to the duopoly in food delivery, the question is whether these rates are sustainable. And more importantly, will Swiggy and Zomato hit back?
Amazon tried it. So did Ola. Multiple deep-pocketed companies have tried to enter the food-delivery business, but none has succeeded in challenging the Zomato-Swiggy duopoly.Now, a real challenger seems to have emerged in the form of Open Network for Digital Commerce (ONDC), a government initiative that looks to unbundle e-commerce and make it interoperable.Since the beginning of the month, ONDC has been a buzzword on social media with consumers
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