Nielsen, Amazon Prime spar over who really watches football
By DAVID BAUDER - AP Media Writer
NEW YORK (AP) — By the Nielsen company's count, 7.8 million people watched Amazon Prime's coverage of last Thursday's…
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Women’s college sports get boost in TV ratings, visibility
“There were enough places where that story was told this time around that she’s reached a certain critical masse," said Robert Thompson, professor of popular culture. “She’s penetrated the…
US pumps up Paralympic trials; NBC to increase coverage
The U.S. Paralympic team trials will receive unprecedented coverage this year, streaming live this week and culminating with a 90-minute highlight show on NBC.The U.S. Olympic and…
Olympian Yamaguchi says Japan ‘cornered’ into holding games
In addition, the Switzerland-based IOC derives almost 75% of its income from selling broadcast rights. Its income has been stalled since the one-year postponement of the Tokyo Olympics, and…
Yes. Tokyo Olympics are ‘a go’ despite opposition, pandemic
The IOC says more that 80% of the residents of the Olympic Village will be vaccinated. This compares with 2-3% of the Japanese population that is fully vaccinated, and most Japanese will not…