Team India captain Rohit Sharma to drop personal NFT on FanCraze

Sharma’s NFT will contain an artwork of a rhino along with his image, personalised with an autograph.

Sharma has always lent his voice to conservation and spoken about various social causes. This NFT will raise awareness on the conservation of the great one-horned rhinoceros.

“It is special for me to take a cause so close to my heart into newer mediums to raise awareness,” said Sharma, popularly known as the hit machine. “We all need to work towards leaving a better world behind, and the NFT with FanCraze will give fans the opportunity to own unique artwork and spread the word around the ‘#Rohit4Rhinos’ campaign.”

Over the years, Sharma has used art as a medium to communicate to the world. From wearing specially designed shoes featuring artwork to social media, he has been steadfast in supporting and inspiring the world to do more.

He had launched the ‘Rohit4Rhinos’ campaign in 2015, in partnership with WWF India and Animal Planet.

“FanCraze is excited to debut its collection of player NFTs with Rohit Sharma as he sets the benchmark for cricket fans to engage with the next generation of sports-based assets and experiences,” said Anshum Bhambri, CEO, FanCraze. “It is remarkable that with his first personal NFT, Rohit is leveraging this disruptive product to create awareness for the ‘Rohit4Rhinos’ campaign. This is just the beginning of what is possible if one combines creators, content, and commerce.”

FanCraze is building the official cricket NFT ecosystem that would enable fans to collect cricket NFTs, engage with play-to-earn games and utilities, and own digital land.

FanCraze’s marketplace went live in early February and has already recorded millions of dollars in revenue while it is still in early beta.

The company’s current partners include the ICC, Cricket West Indies (CWI), and a few marquee teams, leagues and cricket stars that give the company an NFT portfolio of more than 20,000 cricketers.