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Thank You, Mario, But Our Princess Isn’t In This Package Of Oreos

Nintendo has partnered with Oreo yet again. But this time, instead of having Pokemon-themed cookies, Oreo will have Super Mario cookies for a limited time.

Pre-sale for these limited-edition Oreos starts today, June 26, and will feature 16 designs. These include Mario, Luigi, a Super Star, a Goomba, Bowser Jr., and more. Similar to the Pokemon Oreos, each Super Mario pack will offer a different combination of designs.

Fans of the franchise may have noticed that Princess Peach is missing from the package too. This is intentional because Oreo is “calling on superfans to participate in a social challenge to stop trouble-making Bowser from taking over her castle.” For those who want to join in on the challenge, you’ll have to wait until July 10, when the Oreos are officially out, and record yourself stacking “as many hero-embossed cookies as possible atop a Bowser cookie” before they fall into the milk. After you’ve recorded yourself, you’ll need to follow Oreo on its social media accounts and use the hashtag #SuperMarioOREO to enter.

The Mario Oreos will hit shelves on July 10.
The Mario Oreos will hit shelves on July 10.

Oreo does have a history of collaborating with other companies besides Nintendo. Earlier this year, the company partnered with Xbox to make official Xbox Oreos. In addition to being able to eat them, the package also included special codes you could use in Halo Infinite, Sea of Thieves, and Forza Horizon 5. Oreo also worked with HBO to make Game of Thrones-themed Oreos.

For more Mario-related news, check out our story on a new 2D Mario game releasing in October and our story about Super Mario RPG remake coming out on November 17.

The products discussed here were independently chosen by our editors.
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