According to a press release from Ford, the brand is cutting prices and increasing production to draw more people over to their line of EVs. Ford states, “The production increase is a key part of the Ford+ Plan, underscoring the company’s commitment to lead the EV revolution by increasing the value of its EVs for customers, continuing to position Mustang Mach-E as a compelling option for those looking for an electric SUV, and growing market share. Ford already offers EV customers a full-size truck, SUV, and van – and has secured the batteries and raw material to scale production of all these models in 2023.”
Ford’s CEO Jim Farley said in a tweet that Ford has a target to produce 130,000 Mach-Es in 2023. Last year it made 78,000.
Ford lowered the price of the standard range Mach-E eAWD and RWD by $600 and $900 respectively. The California Route 1 eAWD Extended Range model dropped by $5,580. The Premium RWD and eAWD versions now enjoy $3,980 and $3,680 respective discounts. The performance-oriented GT Extended Range is now $5,900 cheaper. And finally, the Extended Range battery price has been cut by $1,600. Ford says the price cuts will also apply to customers who have already ordered a Mach-E and are waiting for delivery.
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