The MS Dhoni effect leads Candy Crush Saga to get 30 Lakh New Users overnight: Read on to know more – Smartprix

A popular face can do wonders for any brand. This saying has proved out to be true once again as Candy Crush Saga gained 30 lakh new users in no time and the reason behind it is a video of legendary Indian Cricketer MS Dhoni. Recently, a video was shared online in which MS Dhoni was seen playing Candy Crush on his tablet aboard an IndiGo airline flight. The video took the internet by storm.

In the video, MS Dhoni can be seen at his simplest as an air hostess was seen offering chocolates to him. The ace cricketer warmly acknowledged her gesture and interacted with her. In the same video, a tablet displaying the Candy Crush game was visible in front of Dhoni’s seat.

These visuals of Dhoni playing Candy Crush sparked the intrigue among fans and #Candy Crush started trending on Twitter along with #Dhoni. Many Twitter users shared nostalgic comments for the game while others focused on Dhoni’s simple yet adorable pastime. Although some claimed that he was seen playing Pet Rescue Saga, that didn’t dampen the spirits of the majority who found it to be Candy Crush. Soon after Candy Crush started trending, the mobile game app claimed that it has gained more than 30 lakh new users as people downloaded the app on their devices. This happened within 3 hours of the video going viral. One page of Candy Crush on Twitter thanked MS Dhoni for playing the game and making it go viral.