Why did it start with the number seven? According to the book “Porsche, Excellence Was Expected” by Karl Ludvigsen, the designers didn’t want Wanderer to “think they were a bunch of novices.” And if you want to get really technical, the very first car Ferdinand built was the Egger-Lohner C2 Phaeton (designated P1) in 1898. Remember, literally every project the company worked on received a successively higher number, from axles to suspensions, gearboxes, and even tractors. Yes, Porsche designed an even slower vehicle than the Volkswagen Thing.
In 1932 came type 22, its first Grand Prix car, the 16-cylinder Auto Union race car. For Porsche, the race was indeed on as figuratively as it was literally. Dr. Ing. h.c. F. Porsche GmbH worked on all sorts of things, from steering components for Citroën and Fiat to axels, plane and motorcycle engines, and yes… the type 60 KdF-Wagen for Volkswagen (and Hitler), which would go on to fame as the VW Bug. However, the system got a little wonky during World War II, when many numbers in the 200 range were simply skipped over (via Ingenieurbüro Kukuk).
By 1948, its internal numbering system had gotten up into the mid-300s. In June of that year, the first vehicle that displayed the official Porsche name rolled into existence with the now iconic Porsche 356, according to the automaker. But it came with a new wrinkle: as the 356 evolved with the latest technological advances, each subsequent model was designated with letters (A, B, C). Alphabet soup with your zip codes, anyone?
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