These 3 Colors Are Banned From Ferrari’s Lineup Forever

As recently as the early 1990s, 85% of all new Ferraris made were painted some color of red. By 2011 that number had plummeted to 45%, and by 2015, it was a mere 35%. Colors like grey, silver, black, and white have become much more popular in recent years. In a 2017 interview, Ferrari Australasia CEO Herbert Appleroth told news.com.au that “Every Ferrari is customised, personalised or bespoke” because Enzo Ferrari never wanted two cars to be identical. And while the company goes to great lengths to create a unique vehicle for every buyer, there’s only so much it’s willing to bend, especially when it comes to color.

The Italian sports car company will never paint one of its vehicles pink, or any shade even remotely close to it on the Pantone color chart, like salmon or rose. “It just doesn’t fit into our whole ethos to be honest,” said Appleroth. “It’s a brand rule. No Pink. No Pokémon Ferraris!”

While Ferrari can’t stop people from painting a car after purchase, it is frowned upon, and it could have some consequences — not least of which is preventing a buyer from ever getting their hands on another new Ferrari. Another option would be sending a cease and desist letter to the offender.

The bottom line is if you find yourself wealthy enough to purchase a new Ferrari, you probably fought hard to get there. The last thing you want to do is make the company mad, because you won’t like them when they’re angry.